GTA Luxury Listings.
Trusted advice for some of the GTA's most valuable homes.
GTA Luxury Listings is a luxury real estate advisory team focused on multimillion-dollar homes, estate properties, pre-construction, off-market opportunities, and private transactions across the Greater Toronto Area.
With more than 60 years of combined experience and over $500 million in transactional value, our team brings together deep market knowledge, private buyer relationships, builder connections, brokerage networks, and trusted industry professionals to give clients a stronger position in every transaction.
Our approach is simple. Clients deserve honest answers, transparent advice, and a clear understanding of the market — even when the truth is not the easiest thing to say. Every recommendation is made with your best interests first.
We work across the $2M+ luxury market, from custom homes and acreage estates to waterfront properties and trophy residences above $20 million throughout Toronto, Oakville, Mississauga, Vaughan, Kleinburg, Caledon, King City, Brampton, Burlington, Markham, and surrounding areas.
What clients receive is more than representation. They receive knowledgeable guidance, disciplined strategy, direct communication, and a team that knows how to navigate high-value real estate with discretion and precision to make your life easier.
Trusted representation, built around your best interests.
Private advisory for the GTA's $2M+ residential market.
We advise buyers and sellers across Toronto and the Greater Toronto Area on multimillion-dollar homes, estate properties, private transactions, and new construction.
Buying
Curated access to luxury homes, estate properties, and select private opportunities. We help you compare value, structure the right offer, negotiate intelligently, and avoid overpaying.
Selling
A tailored luxury home selling strategy built around pricing, presentation, buyer targeting, private outreach, MLS® exposure, and negotiation — designed to protect your leverage and achieve the strongest possible sale.
Private & Off-Market
Not every property, buyer, or opportunity belongs in the public market. We use private networks, direct outreach, and off-market strategies when discretion creates a better outcome.
New Construction
Pre-construction and newly built communities across the GTA, with builder relationships, VIP releases, and a clear-eyed read on pricing, deposits, and closings.
Custom Build & Land Advisory
For clients looking to build rather than buy: land acquisition, builder introductions, and design and construction planning from site selection through execution.
The specialists a high-value transaction needs, already in the room.
Clients work with one advisor and reach a trusted circle of professionals experienced in transactions at this level.
- Mortgage advisors and private lenders
- Real estate lawyers
- Accountants and tax planners
- Appraisers and inspectors
- Builders, architects and designers
- Stagers and photographers
- Multifamily, commercial and land specialists
- Selling & Buying
- Pre-Construction
- Investor Services
- Custom Home Building
- Leasing
- Mortgages & Private Lending
- Legal Services
- Staging & Decor
- Renovation & Construction
Trust takes years to build and moments to shatter.
Your interests come first.
Every recommendation is made around what creates the strongest outcome for you, never around getting a deal done.
Straight answers.
We believe trust is built through honesty. If a property is overpriced, a deal carries unnecessary risk, or the market is telling us something different, we say it clearly — even when it is not the easiest answer to hear.
Knowledge before action.
With 60+ years of combined experience and more than $500 million in transactional value, our advice is grounded in market knowledge, negotiation experience, and an understanding of complex high-value real estate transactions across the GTA.
One relationship. Full accountability.
Our clients benefit from a broader network of Realtors, builders, lenders, lawyers, appraisers, and industry professionals — but the experience remains coordinated, personal, and accountable from beginning to end.
Discretion when it matters.
Not every property, buyer, or opportunity belongs in the public market. We use private networks, direct outreach, and off-market strategies when discretion creates a better outcome.
Relationships beyond the transaction.
We are not building a business around one deal. We are building relationships that continue through future purchases, sales, investments, financing, development, and referrals.
Knowledgeable, transparent representation built around your best interests. No short-term thinking.
Meet the Founder
Asmaar Ummad is the Founder of GTA Luxury Listings, specializing in luxury residential real estate, estate properties, pre-construction and private-market opportunities across the Greater Toronto Area.
With 10+ years of sales experience, 6+ years in real estate and involvement in more than $120 million in real estate transactions, Asmaar brings a combination of market intelligence, financial perspective and negotiation experience to every client relationship.
His advisory approach extends beyond buying and selling. He works closely with clients on property valuation, acquisition strategy, market positioning, negotiation leverage and transaction structure, helping them evaluate opportunities through the lens of value, risk and long-term objectives.
Integrity, transparency and expertise are central to his practice. Asmaar believes effective representation means providing candid, well-informed advice without unnecessary pressure. That includes knowing when to pursue an opportunity, how to negotiate from a position of strength and, when circumstances warrant it, advising a client to walk away.
His experience spans luxury resale, estate homes, pre-construction, custom homes, waterfront properties, development opportunities and select off-market acquisitions. An established network of builders, developers and industry professionals further allows him to identify opportunities beyond conventional listing channels.
Through GTA Luxury Listings, Asmaar’s objective is to provide clients with informed advice, exceptional access and disciplined representation throughout some of their most significant real estate decisions.
For representation, acquisitions, dispositions or strategic opportunities across the GTA, connect with Asmaar and GTA Luxury Listings.
Trusted by Buyers and Sellers Across the GTA
5.0 out of 5on Google · 13 reviews(opens Google Maps in a new tab)I've known Asmaar for more than 2 years now. He's a solid guy. He secured an amazing off-plan deal for us, in favourable terms. Prior to move in on our new property, he also sold our Oakville residence for what he promised we would get for it. Would definitely recommend him to my friends and family.
GTA Luxury Listings got us our priority floorplan unit. I had the pleasure of working with Asmaar. His team lined up overnight and delivered the units and land plots my brother and I wanted most, and we were able to secure them in the first launch before sold out. Many thanks again!
Special thanks to Ammar! The level of presentation and care was a different category from anything we'd seen from past brokerages. No open houses either — he and I personally vetted all buyers. Our house sold after fewer than 10 appointments. He also got us a very reasonable deal on the purchase of our property, and advised us to sell before buying (against our wishes) — it worked out for the best, truly.
The whole team was honest, knowledgeable, and very easy to work with. My family has bought many pre-con homes in the past and by far this was our best experience. I received excellent service from Ammar, Asmaar and Ali.
A group of realtors across several GTA brokerages, working together as one for every client.
Sales Representative, registered with the Real Estate Council of Ontario (RECO).
Member, Toronto Regional Real Estate Board (TRREB) & CREA.
Greater Toronto Area luxury — resale, estate properties, off-market inventory, and pre-construction at $2M+.